# Before and After Video Ads: Transition Mode > Make before/after video ads from two photos. Transition mode morphs a first frame into a last frame. Great for skincare, cleaning, fitness and home. 9:16, 9 languages, Trial Pass from $3.99. URL: https://advideolab.com/before-after-video-ads Before/after video ads ## Two photos. One before-and-after ad. Transition mode takes a first frame and a last frame and creates the motion between them. It is the classic before and after reveal, without filming the change. [Start creating](https://advideolab.com/signup?redirect=%2Fgenerate) [See examples](https://advideolab.com/examples) - First frame → last frame - Skincare, cleaning, home, fitness - 9:16 vertical - MP4 export Transition Two photos, one reveal: muddy sneakers to clean Made with AdVideoLab ### Before and after ads from two photos Each video below was made from exactly two stills: the first frame and the last frame, shown underneath. Transition mode creates the motion in between. Sneaker cleaner Transition First frame Last frame Pantry organiser Transition First frame Last frame Wool rug Transition First frame Last frame Each video was made from the two stills shown under it, with no filming. These examples are silent. Why before/after is hard to film ### The transformation is the ad, and it is the hardest thing to film 1. **You can’t film the “before” twice** Once the stain is gone or the room is tidy, the before state is gone with it. A reshoot means starting over. 2. **Real transformations take weeks** Skincare, fitness and home projects unfold over time; a two-frame edit is the only honest way to show the span. 3. **Cuts feel cheap, morphs feel expensive** A hard cut between two photos reads as a slideshow. A smooth reveal usually needs a motion designer. How it works ### From two frames to a reveal 1. **Upload the before frame** The starting image. It works best with the same subject and framing as the after photo. 2. **Upload the after frame** The end state. Transition mode generates the motion that connects the two. 3. **Describe the reveal** Tell the model how the change should happen, say a wipe, a fade or a hand coming into frame, or let Write with AI suggest it. 4. **Render and export** Pick 9:16 for TikTok, Reels and Shorts and download the MP4. The before and after guide ### How to make a before and after video that looks real A before and after is one of the most persuasive ad formats, because the viewer sees the result instead of hearing about it. It's also one of the hardest to film: you need the "before" and the "after" in the same place, with the same light, and something interesting happening in between. Transition mode solves the filming part. You upload two photos, the start and the end, and describe how the change happens. The model makes the motion between them. ### Getting the two photos right The single biggest factor is how well your two photos match. | Match this | Why | | --- | --- | | Camera angle and height | Otherwise the video "jumps" instead of transforming | | Framing and crop | The same objects should sit in the same places | | Lighting and time of day | A change in light reads as a cut, not a change | | Background and props | Only the thing that changes should change | The easiest way: put your phone on a stand, take the "before", make the change, take the "after" without moving the phone. If you don't have a real before, some brands start from their "after" product photo and create a before version in an image editor, keeping everything else identical. ### Describing the change The motion is up to you. Tell the model what should happen between the frames: | Style | Brief wording | Good for | | --- | --- | --- | | Hands at work | "A hand with a brush scrubs the shoes clean" | Cleaning products, tools | | Time-lapse | "The shelf tidies itself row by row, fast" | Organising, home | | Reveal | "A rolled rug unrolls across the floor" | Decor, furniture | | Gradual change | "The skin slowly evens out in soft daylight" | Beauty (keep it honest) | ### Stay honest A before and after is a claim. If your product doesn't produce the result on screen, don't show it. Platforms and advertising rules are especially strict about before and after images for health, beauty and weight loss. Use your own real results, and read the ad policy for your category before you run it. ### Where before and after ads work best | Category | Before | After | | --- | --- | --- | | Cleaning | Stained, dusty, muddy | Spotless | | Home and organising | Cluttered shelf, bare room | Tidy, finished room | | Car care | Dull paint, dirty interior | Gloss, clean seats | | Garden | Overgrown patio | Clean and planted | | Fashion | Plain outfit | Styled with the product | At a glance Mode Transition You upload A first frame and a last frame Works best when Same angle, same framing, same light Good categories Cleaning, home, organising, beauty, fitness Length 4 to 15 s (Seedance 2.0) What you get ### A reveal built from your own two photos Transition mode Upload a first and a last frame; the model fills the morph between them. Both frames are yours, so the result is your product and your outcome. Works across categories Skincare routines, cleaning products, home organisation, meal prep, fitness progress. Anything with a clear start and a clear end. Vertical by default Render 9:16 for short-form feeds, or 1:1 and 16:9 for other placements on Seedance 2.0. Motion you describe Tell the model how the change happens, like a wipe, a fade or a hand coming into frame, and it creates that motion between your two photos. Refund on failure If a render fails, the credits come back on their own. You only pay for finished video. Pricing at a glance ### Pay per second of finished video. No free tier. [Full pricing](https://advideolab.com/pricing) Trial Pass · one-time $3.99 170 credits · 480p, watermarked Starter · monthly $55 1,000 credits / month Growth · monthly $149 3,000 credits / month Scale · monthly $449 10,000 credits / month Seedance 2.0: 480p 10 cr/s · 720p 22 cr/s · 1080p 37 cr/s (up to 15s). Seedance 2.5: 480p 13 cr/s · 720p 28 cr/s (up to 30s). FAQ ### Before/after video ads: common questions **Do the two photos need to match?** They should show the same subject from a similar angle and framing. That is what makes it look like one continuous change rather than two unrelated shots. **Can I add a person to the before/after?** Transition mode is driven by your two frames, so a person appears only if they are in your photos. If they are, our Terms require you to hold the rights and consents for that likeness. For a creator on camera, use UGC mode instead. **Is a before/after claim allowed in ads?** That depends on the platform’s rules and the advertising rules where you sell, because you are the publisher of what you make. Keep the frames truthful and check the ad policy for your category. Health and beauty are often stricter. **How long can the videos be?** Videos run 4 to 15 seconds on Seedance 2.0 (up to 1080p SR) or 4 to 30 seconds on Seedance 2.5 (480p or 720p). Pick the tier per render on the Generate page. **How much does it cost?** Plans are credit-based and self-serve: Starter $55/month for 1,000 credits, Growth $149 for 3,000, Scale $449 for 10,000. There is no free version, but a one-time $3.99 Trial Pass (170 credits) lets you see a real video first. Credits are charged per second of finished video. On Seedance 2.0, 480p costs 10 credits/second, 720p 22 and 1080p 37; on Seedance 2.5, 480p is 13 and 720p 28. A 10-second 480p ad on Seedance 2.0 is 100 credits. **What do I need to upload?** One product photo: JPG, PNG, WebP, AVIF or HEIC, up to 25 MB. Transition mode takes a first and a last frame, and Reference mode takes a set of images. Photos straight from a phone are converted for you. ### Related tools - [Image to video ads](https://advideolab.com/image-to-video-ads) - [Product video generator](https://advideolab.com/product-video-generator) - [TikTok ad generator](https://advideolab.com/tiktok-ad-generator) ### By audience & comparison - [For e-commerce](https://advideolab.com/for-ecommerce) - [All comparisons](https://advideolab.com/compare) ### Learn & plan - [Transition mode guide](https://advideolab.com/help/transition-mode) - [Acceptable use](https://advideolab.com/acceptable-use) - [Pricing & Trial Pass](https://advideolab.com/pricing) - [Example videos](https://advideolab.com/examples) - [Help & guides](https://advideolab.com/help) ### Show the change, not a slideshow Upload a before and an after, describe the reveal, and export a short-form ad. [Start creating](https://advideolab.com/signup?redirect=%2Fgenerate) [See examples](https://advideolab.com/examples) Keep exploring ### Product videos from photos Packshots, before and after reveals and multi-photo scenes. #### Related pages - [Product video generator](https://advideolab.com/product-video-generator) - [Image to video ads](https://advideolab.com/image-to-video-ads) - [Examples](https://advideolab.com/examples) - [Quality tiers](https://advideolab.com/versions) #### Guides on this topic - [Guides Product Photo Checklist for AI Video: 12 Points](https://advideolab.com/blog/product-photo-checklist-for-ai-video) - [Creative One Product, Three Kinds of Video: A Walkthrough](https://advideolab.com/blog/one-product-three-modes) - [Guides Choosing an Image-to-Video Model for Product Ads: What Actually Matters](https://advideolab.com/blog/choosing-an-image-to-video-model-for-product-ads) #### How it works - [Product videos (single image)](https://advideolab.com/help/single-mode) - [Before and after videos (transition)](https://advideolab.com/help/transition-mode) - [Glossary of video ad terms](https://advideolab.com/glossary)