# Free Video Ad Tools: Scripts, Costs, Glossary

> Tools for planning short video ads without signing up: an ad script generator, a UGC cost calculator and a glossary of video ad terms.

URL: https://advideolab.com/tools

Tools

## Tools for planning video ads

Small tools for the work before the first render: what to say, what it will cost and what the terms in your ad account mean. None of them needs an account.

- [Scripts **Ad script generator** Paste a product page and get three video ad scripts by email: problem and solution, social proof and transformation. Open](https://advideolab.com/tools/ad-script-generator)
- [Budget **UGC cost calculator** Choose how many videos, how long and which quality, and see the credits, the plan that fits and the cost per video. Open](https://advideolab.com/tools/ugc-cost-calculator)
- [Reference **Video ad glossary** Plain definitions of hook rate, hold rate, safe zones, UGC, lip-sync, image to video and the rest of the jargon. Open](https://advideolab.com/glossary)

Keep exploring

### Hooks, scripts and briefs

What to say in the first three seconds and how to brief it.

#### Related pages

- [Ad script generator](https://advideolab.com/tools/ad-script-generator)
- [Comparisons](https://advideolab.com/compare)
- [Quality tiers](https://advideolab.com/versions)
- [Glossary](https://advideolab.com/glossary)

#### Guides on this topic

- [Creative 10 TikTok Ad Script Templates for 15 and 30 Second Ads](https://advideolab.com/blog/tiktok-ad-script-templates)
- [Creative 7 Video Ad Hooks That Stop the Scroll, With Examples](https://advideolab.com/blog/hooks-that-stop-the-scroll)
- [Guides How to Write AI Video Prompts That Actually Sell](https://advideolab.com/blog/how-to-write-video-prompts-that-sell)

#### How it works

- [Writing a good brief](https://advideolab.com/help/writing-prompts)
- [Brand voice](https://advideolab.com/help/brand-voice)
- [Glossary of video ad terms](https://advideolab.com/glossary)