Notes on making video ads that sell
Hooks, scripts, testing and platform specs, written by the people building AdVideoLab for brands who make their own ads.
12 articles
How to Make UGC Ads With AI: A Step-by-Step Guide
A practical walkthrough for turning one product photo into a creator-style video ad, from picking the photo to testing three hooks against each other.
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AI UGC vs Hiring Creators: What Each One Really Costs
Creators, agencies and AI all make UGC ads. Here is how the costs actually add up, including the parts nobody puts on the invoice.
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7 Video Ad Hooks That Stop the Scroll, With Examples
The first two seconds decide whether anyone sees the rest of your ad. Here are seven hook patterns that keep working, and how to write each one for your own product.
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How to Write AI Video Prompts That Actually Sell
A video model does exactly what the brief says and guesses the rest. Here is how to write briefs that leave less to guessing, with a full before and after example.
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TikTok Ad Specs and Safe Zones: A Practical Guide
The sizes, lengths and safe zones that matter for TikTok video ads, plus the layout mistakes that quietly cost you clicks.
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A Simple Creative Testing System for Meta Ads Using AI Video
Most Meta accounts don't have a targeting problem, they have a creative problem. Here is a testing routine small teams can actually keep up with.
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One Product, Three Kinds of Video: A Walkthrough
We took a single photo of a leather wallet case and made a creator video, a product film and a before and after from it. Here is what each one is good for.
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Brand Voice for AI Ads: How to Make Every Video Sound Like You
AI writing tends toward the same safe, generic voice. Here is how to describe your brand so the briefs it writes sound like you and not like everyone else.
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Product Video Ideas by Category: 30 Ads You Can Make From One Photo
Skincare, fashion, home, gadgets, food and more. Concrete video ad ideas for each category, with the hook, the format and what the video should show.
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AI Video Ads for Dropshipping: A Practical Playbook
How to test products with video before you hold any stock, what to make for each product, and how to know when to kill a test.
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Native-Language Video Ads: One Product Photo, Nine Languages
Selling abroad works better when the ad speaks the buyer's language. Here is how to localise video ads properly, and what translation alone gets wrong.
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Choosing an Image-to-Video Model for Product Ads: What Actually Matters
Resolution, length, how faithfully the product is kept and how the model handles people. A practical way to compare image-to-video models for advertising.
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