When a presenter sells better than a demo
Some products need explaining: what it does, who it's for, why it's different. A presenter talking straight to camera does that faster than any animation, and people remember a face.
Spokesperson vs. creator: what's the difference?
Both use a person on camera. The difference is the tone.
| Spokesperson | UGC creator | |
|---|---|---|
| Feels like | A friendly expert | A customer sharing a find |
| Setting | Clean, simple background | A real home, car, bathroom |
| Script | Structured: problem, solution, proof | Loose, personal, conversational |
| Best for | Explaining, onboarding, B2B, higher prices | Impulse buys, social proof |
In AdVideoLab both come from UGC mode. The brief sets the tone: describe a presenter in a bright studio for a spokesperson, or a customer at home for UGC.
Write the script for listening, not reading
- One idea per sentence. Presenters who pack in clauses sound like they're reading.
- Say the benefit before the feature. "Part of a calmer evening routine" before "made with magnesium".
- Plan about 2.5 words per second. A 15-second video fits roughly 35 to 40 words.
- End with one clear action.
Keep the same presenter across videos
Consistency builds recognition. Save a persona once (age, vibe, look, setting, speaking style) and use it for every product video. The model casts a new face each render, but the same kind of presenter shows up, in any of nine languages, without a casting call.
Rules for real people
If you want a real person, such as a founder or an employee, to appear, you need their permission for AI-generated commercial use, and it's wise to get it in writing. AdVideoLab asks you to confirm this before you generate, and the Acceptable Use Policy lists what is never allowed. Generated presenters who don't resemble a real person are the simplest option.