Personas

A persona is the person on camera in a creator video. It sets their gender, age range and style, and optionally how they speak, so you get a consistent creator instead of someone new every time.

Why they help

Viewers trust a creator who feels like them, or like someone they'd take advice from. Once you know which kind of creator works for a product, a persona keeps it that way.

Using them

• Create and edit personas under Brand Voice, then Personas.
• On the Generate page, pick a persona in creator mode, or choose No persona and the AI casts someone who suits your audience.
• Mark your go-to persona as a favourite and it's selected automatically.
• Choosing an industry preset can add a few starter personas.

Ideas

• One persona per audience: a younger buyer and an older buyer for the same product.
• One persona per market, with an accent that fits the language.