Personas

A persona is the on-camera creator for UGC videos. It's different from brand voice: brand voice is who the brand is; a persona is who's on camera.

Why they matter

UGC ads need a consistent creator. A persona fixes gender, age range and vibe (and optionally a speaking style) so the model honours a real character instead of inventing a new person every render.

Using them

• Create and manage personas under Brand Voice → Personas.
• On the Generate page (UGC mode) pick a persona, or No persona to use the form's creator fields.
• Applying an industry preset can seed a few starter personas for you.
• Mark your go-to persona as a favourite — it's auto-selected first.