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AdVideoLab

UGC mode

UGC ("user-generated content") mode produces a person-led ad — the kind of authentic, creator-to-camera video that performs on TikTok and Reels.

When to use it

Use UGC when you want a human presenting or reacting to your product, not just a product shot. It's the best default for social-first ads.

Personas control the on-camera creator

In UGC mode you pick an on-camera persona — the creator who appears and speaks. A persona fixes gender, age range and vibe so the model doesn't invent a random person each time. The favourite persona is selected automatically; pick No persona to fall back to the form's creator fields. Manage personas from Brand Voice → Personas. See Personas.

Tips

  • Add a spoken language chip if you want lip-synced dialogue; leave it on None for a visual-only render.
  • Use Write with AI — in UGC it honours the selected persona so the script matches who's on camera.
  • A clean, well-lit product photo gives the model more to work with.

More in Generation modes