Creator videos (UGC)

Creator mode makes the kind of video people post themselves: someone holding your product, using it and talking to the camera. It's usually the best starting point for TikTok and Reels ads, especially for people who have never heard of you.

When to use it

• You're advertising to cold audiences.
• The product benefits from a human reaction or demonstration.
• You want to test different messages quickly, since changing what the creator says is easy.

If you want the product on its own, use a product video. If you have several photos to combine, use Reference.

Choose who is on camera

Pick a saved persona so the same kind of creator appears every time: their gender, age range and style. Without one, the AI casts someone who suits your brand's audience. Your favourite persona is selected automatically. See Personas.

Voice and language

Pick a language chip to have the creator speak, with lips that match the words. Leave it on None for a video with music and no speech.

Tips that make a real difference

• Put the product in their hands early. In the first two or three seconds.
• Keep the voice-over short. About two and a half words a second.
• Make three angles. A problem hook, a friend's recommendation and a before and after. The 3 angles button writes all three.
• Use a clean photo. The creator can only hold what the model can see clearly.