A video for every product, not just your bestseller
Most stores have video for a handful of products and photos for the rest. That's backwards for how people shop now: product videos are what people watch on TikTok and Reels, and a short clip on the product page answers questions that photos can't.
The reason stores don't have more video is cost. A shoot per product doesn't add up when you sell fifty products. Making video from the photos you already have does.
What to make for each product
| Where it runs | Format | Why |
|---|---|---|
| TikTok and Reels ads | UGC creator, 9:16 | Feels like a recommendation, not an ad |
| Retargeting | Product film, 9:16 or 1:1 | Shows quality to people who already know you |
| Product page | Product film, 1:1 or 4:3 | Shows scale, texture and use |
| Marketplaces | Product film | Many allow a video next to the images |
Start with the products that already sell
Video amplifies what works. Start with:
- Your top five products by revenue. Make three different ads for each.
- Products with great reviews but low traffic. Video can give them the reach they're missing.
- Products that need explaining. Anything people ask about in customer service.
Seasonal and promotional ads without a reshoot
A sale, a holiday, a new colour: normally each needs new creative. With AdVideoLab, change the brief ("holiday table setting, warm evening light, gift wrapping nearby") and render again from the same product photo. The product stays the same; the scene and the message change.
Keep it on brand across hundreds of videos
Set your brand voice once: the tone, the words you use and the words you never say. Write with AI applies it to every brief, and saved personas let the same "creator" appear across your whole catalogue.
What it costs
A 10-second product video at 720p costs 220 credits. The Starter plan is $55 a month for 1,000 credits, which covers 4 of those, or 10 at 480p for testing. Try it once first with the $3.99 Trial Pass.