Notes on making video ads that sell
Hooks, scripts, testing and platform specs, written by the people building AdVideoLab for brands who make their own ads.
17 articles
How to Make AI UGC Look Real: 8 Tells and How to Fix Them
The eight things that make AI UGC look fake, from studio lighting to lip sync drift, with a brief snippet to fix each and a QA checklist to run before launch.
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AI Generated Ads Disclosure: TikTok, Meta, YouTube, EU Rules
How to label AI video ads on TikTok, Meta and YouTube, what the EU AI Act and the FTC's fake review rule require, and a checklist to run before launch.
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AI Video Ads for Shopify: A Workflow From Photo to Sale
A practical workflow for Shopify store owners, from choosing products by margin and exporting the right image to placing the video and measuring what sells.
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Product Photo Checklist for AI Video: 12 Points
What makes a product photo animate well in image to video tools, with a 12-point checklist, a phone shooting setup and a table of fixes for common problems.
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10 TikTok Ad Script Templates for 15 and 30 Second Ads
Ten copyable TikTok ad scripts with timing for every beat, on-screen text and voice-over sized to fit 15 or 30 seconds, each with a filled example.
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How to Make UGC Ads With AI: A Step-by-Step Guide
Pick a clean product photo, choose who is on camera, write a five-part brief, render 10 to 15 seconds and test three hooks. Here is each step in detail.
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AI UGC vs Hiring Creators: What Each One Really Costs
An AI UGC video costs about $5.50 to $18 in credits and takes minutes. A creator costs their fee plus shipping, management time and the videos that miss.
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7 Video Ad Hooks That Stop the Scroll, With Examples
Seven hooks that work: show the problem, compare, overhear a tip, make a specific claim, a satisfying action, call out the viewer, or lead with the result.
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How to Write AI Video Prompts That Actually Sell
Make the decisions a director would: the idea, what must not change about the product, timed shots, the look, the sound and the exact words spoken.
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TikTok Ad Specs and Safe Zones: A Practical Guide
TikTok ads should be vertical 9:16 video at 720 x 1280 or higher, under 500 MB, with products and text kept in the centre, clear of the caption and buttons.
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A Simple Creative Testing System for Meta Ads Using AI Video
Each week, launch three new concepts plus two or three hook variations of last week's winner at equal budgets, wait until Monday, then keep, iterate or cut.
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One Product, Three Kinds of Video: A Walkthrough
We took one photo of a leather wallet case and made a creator video, a product film and a before and after from it. Here is what each format is good for.
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Brand Voice for AI Ads: How to Make Every Video Sound Like You
Give the AI specifics it can't fake: what makes you different, your customers' own words, banned words and a past winning script. Then correct and rate it.
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Product Video Ideas by Category: 30 Ads You Can Make From a Product Photo
30 product video ad ideas for skincare, fashion, home, gadgets, food and pets, each with the format and what to show. Most need only one product photo.
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AI Video Ads for Dropshipping: A Practical Playbook
Make three AI video ads from the supplier's photo, run them at small equal budgets and order samples only for the product that sells. Here is the playbook.
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Native-Language Video Ads: One Product Photo, Nine Languages
Keep the product photo and the story, rewrite the script for each market and render it in the buyer's language. AdVideoLab lip-syncs nine languages.
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Choosing an Image-to-Video Model for Product Ads: What Actually Matters
Judge image to video models for ads on product fidelity first, then hands and faces, length and resolution, how much brief they read, and price per second.
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Paste a product page and we email you three ready-to-film scripts at no cost. Or turn one photo into a finished video for $3.99.
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