Strategy for testing and scaling video ads
Making more videos only helps if you can tell which ones work. These posts cover creative testing on Meta and TikTok, the metrics that separate a weak hook from a weak middle, the real cost of AI video against hiring creators, and how to localise an ad that already works for new markets.
4 articles
AI UGC vs Hiring Creators: What Each One Really Costs
An AI UGC video costs about $5.50 to $18 in credits and takes minutes. A creator costs their fee plus shipping, management time and the videos that miss.
A Simple Creative Testing System for Meta Ads Using AI Video
Each week, launch three new concepts plus two or three hook variations of last week's winner at equal budgets, wait until Monday, then keep, iterate or cut.
AI Video Ads for Dropshipping: A Practical Playbook
Make three AI video ads from the supplier's photo, run them at small equal budgets and order samples only for the product that sells. Here is the playbook.
Native-Language Video Ads: One Product Photo, Nine Languages
Keep the product photo and the story, rewrite the script for each market and render it in the buyer's language. AdVideoLab lip-syncs nine languages.