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If you sell in more than one country, you've probably run your English ads everywhere and hoped for the best. It works a bit. Many people understand English. But "understand" isn't the same as "buy". An ad in someone's own language, with a person who speaks it naturally, usually feels like it was made for them. That's the whole point of UGC.
Until recently, localising video meant a new creator per market. AI video removes that barrier. Here's how to do it well.
Which languages AdVideoLab supports
Nine languages have tuned lip-sync, so the creator's mouth matches the words:
| Language | Markets it covers well |
|---|---|
| English | US, UK, Canada, Australia, much of Europe |
| Spanish | Spain, Mexico, most of Latin America, US Hispanic audiences |
| Portuguese | Brazil, Portugal |
| French | France, Belgium, Switzerland, Quebec, parts of Africa |
| German | Germany, Austria, Switzerland |
| Japanese | Japan |
| Korean | South Korea |
| Chinese | Mainland China, Taiwan, Singapore, diaspora audiences |
| Indonesian | Indonesia |
Other languages work too, as visual-only videos or without a guarantee that the lips match.
Localising is more than translating
Word-for-word translation is where most localised ads go wrong. A few things to change per market:
The hook. Humour and idioms rarely survive translation. A line that's punchy in English can be flat or odd in German. Rewrite the hook for each language rather than translating it.
Claims and rules. Advertising rules differ by country. Comparative claims, health claims and "free" offers all have local rules. Check before you run.
Currency and details. Prices, sizes and delivery promises should be local.
Formality. Some languages have formal and informal "you". German and French ads often sit differently than English ones. Match what your local competitors do.
A workflow that works
- Find the winner in your main market first. Don't localise an untested ad.
- Keep the visual story, rewrite the words. Same shots, same product, a new script per language.
- Pick a persona that fits the market. The same creator speaking five languages can feel off. Consider a persona that matches each audience.
- Get a native speaker to read the script. Even a friend or a customer. Five minutes catches the worst mistakes.
- Run it as its own test. Don't assume the winning angle in one country wins everywhere.
Cost: why this changes the maths
With creators, a new language means a new creator, a new shoot and a new fee. With AI video, a new language is a change to the brief and a few dollars in credits. That makes it practical to test a market with real, localised creative before committing to it.
Start with your best ad
Take the ad that works best for you today, pick the second-biggest market you sell to, and make it in that language. That one test tells you more about international demand than any market research report.
You can try it with the $3.99 Trial Pass, or use the free ad script generator to write scripts directly in Spanish, French, German and six more languages.
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