Two photos. One before-and-after ad.
Transition mode takes a first frame and a last frame and generates the motion between them — the classic before/after reveal, without filming the transformation.
- First frame → last frame
- Skincare, cleaning, home, fitness
- 9:16 vertical
- MP4 export
The transformation is the ad — and the hardest thing to shoot
- 01
You can’t film the “before” twice
Once the stain is gone or the room is tidy, the before state is gone with it. A reshoot means starting over.
- 02
Real transformations take weeks
Skincare, fitness and home projects unfold over time; a two-frame edit is the only honest way to show the span.
- 03
Cuts feel cheap, morphs feel expensive
A hard cut between two photos reads as a slideshow. A smooth reveal usually needs a motion designer.
From two frames to a reveal
- 1
Upload the before frame
The starting image — same subject, same framing as the after frame works best.
- 2
Upload the after frame
The end state. Transition mode generates the motion that connects the two.
- 3
Describe the reveal
Tell the model how the change should unfold — a wipe, a fade, a hand entering frame — or let Write with AI suggest it.
- 4
Render and export
Pick 9:16 for TikTok, Reels and Shorts and download the MP4.
A reveal built from your own two photos
- Transition mode
- Upload a first and a last frame; the model fills the morph between them. Both frames are yours, so the result is your product and your outcome.
- Works across categories
- Skincare routines, cleaning products, home organisation, meal prep, fitness progress — any story with a clear start and end state.
- Vertical by default
- Render 9:16 for short-form feeds, or 1:1 and 16:9 for other placements.
- Motion you describe
- Tell the model how the change unfolds — a wipe, a fade, a hand entering frame — and it generates that motion between your two frames.
- Refund on failure
- If a render fails, the credits come back automatically — you only pay for finished video.
Pay per second of finished video. No free tier.
Trial Pass · one-time
$3.99
170 credits · 480p, watermarked
Starter · monthly
$55
1,000 credits / month
Growth · monthly
$149
3,000 credits / month
Scale · monthly
$449
10,000 credits / month
Version 2.0: 480p 10 cr/s · 720p 22 cr/s · 1080p 37 cr/s (up to 15s). Version 2.5: 480p 13 cr/s · 720p 28 cr/s (up to 30s).
Before/after video ads — common questions
Do the two photos need to match?
They should show the same subject from a similar angle and framing — that is what makes the transition read as one continuous change rather than two unrelated shots.
Can I add a person to the before/after?
Transition mode is driven by your two frames, so a person appears only if they are in your photos. If they are, our Terms require you to hold the rights and consents for that likeness. For a creator on camera, use UGC mode instead.
Is a before/after claim allowed in ads?
That depends on the platform’s and your jurisdiction’s advertising rules — you are the publisher of what you generate. Keep the frames truthful and check the ad policy for your category (health and beauty are often stricter).
How long can the videos be?
Videos run 4–15 seconds on Version 2.0 (up to 1080p SR) or 4–30 seconds on Version 2.5 (480p or 720p). Pick the tier per render on the Generate page.
How much does it cost?
Plans are credit-based and self-serve: Starter $55/month for 1,000 credits, Growth $149 for 3,000, Scale $449 for 10,000. There is no free tier — a one-time $3.99 Trial Pass (170 credits) lets you see a real render first. Credits are charged per second of finished video. On Version 2.0, 480p costs 10 credits/second, 720p 22 and 1080p 37; on Version 2.5, 480p is 13 and 720p 28. A 10-second 480p ad on Version 2.0 is 100 credits.
What do I need to upload?
One product photo — JPG, PNG, WebP, AVIF or HEIC, up to 25 MB. Transition mode takes a first and a last frame; Reference mode takes a set of images. Phone formats are converted automatically.
By audience & comparison
Show the change, not a slideshow
Upload a before and an after, describe the reveal, and export a short-form ad.