Creative ideas for short video ads
The first three seconds decide whether anyone sees the rest. These posts collect hooks by product category, script templates you can adapt, ways to make AI creator videos look natural, and seasonal plans for moments like Valentine's Day and Mother's Day, with the opening shot for each idea and not just the line.
5 articles
How to Make AI UGC Look Real: 8 Tells and How to Fix Them
The eight things that make AI UGC look fake, from studio lighting to lip sync drift, with a brief snippet to fix each and a QA checklist to run before launch.
10 TikTok Ad Script Templates for 15 and 30 Second Ads
Ten copyable TikTok ad scripts with timing for every beat, on-screen text and voice-over sized to fit 15 or 30 seconds, each with a filled example.
7 Video Ad Hooks That Stop the Scroll, With Examples
Seven hooks that work: show the problem, compare, overhear a tip, make a specific claim, a satisfying action, call out the viewer, or lead with the result.
One Product, Three Kinds of Video: A Walkthrough
We took one photo of a leather wallet case and made a creator video, a product film and a before and after from it. Here is what each format is good for.
Product Video Ideas by Category: 30 Ads You Can Make From a Product Photo
30 product video ad ideas for skincare, fashion, home, gadgets, food and pets, each with the format and what to show. Most need only one product photo.