Brand voice
Your brand voice profile is what stops AI-written briefs from sounding like every other ad. Every Write with AI click reads from it.
The quick way: let us read your website
- Paste your website, either during onboarding or in the Website step of the Brand Voice setup. A homepage works, and we also read your About page if there is one.
- The AI drafts a profile: what you sell, who buys it, how you sound, your visual style and the platforms you use. Anything it filled in is marked From your site.
- Check it and correct anything that's wrong. Nothing is saved until you confirm.
It's free and shares the daily AI limit. If a page can't be read, for example because it's behind a login, try another page or fill the profile in yourself.
The fields that matter most
| Field | Why it matters |
|---|---|
| What makes you different | Hooks are built from this. Be specific. |
| Customer language | Phrases buyers actually use, taken from reviews |
| Pain points | Feed the problem-first scripts |
| Words you never use | The AI avoids them and warns you if one appears |
| Past winning scripts | The strongest signal you can give |
Completion
The badge on the Generate page shows how complete your profile is. Red is under 40%, amber is 40-74% and green is 75% and up. You can start with the basics and add more later.
Brand voice and personas
Brand voice is who the brand is. A persona is who is on camera in creator videos. Set both for the most consistent results.
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